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PENTAX history timeline

PENTAX history timeline: Discover more about foundation and development of the PENTAX brand through the time.

  1. 1919

    1919 Foundation

    Asahi Optical Joint Stock Co. is founded at a shop in the Toshima suburb of Tokyo, Japan. It quickly becomes one of the leading lens suppliers to Japanese camera and optical instrument manufacturers, thanks to its superb lens- polishing skills.

  2. 1923

    1923 AOCO lenses

    Asahi begins to manufacture AOCO lenses—the first lenses of their kind in Japan—for the movie industry.

  3. 1931

    1931 Japan’s First Camera Boom

    1931 marks the start of Japan's first camera boom, encouraged by government-sponsored programs. Asahi concentrates its efforts on manufacturing camera lenses.
  4. 1932

    1932 Asahi Optical Trading Co.

    Asahi Optical Trading Co. begins making various wartime optical instruments, such as binoculars and range finders for the continuing Manchuria campaign.
  5. 1939

    1939 Asahi Optical Co., Ltd.

    Asahi Optical Co., Ltd. (previously known as Asahi Optical Trading Co.) is established by Mr. Saburo Matsumoto. From this point until the end of World War II, the company produces aerial cameras.
  6. 1945

    1945 SLR Research Begins

    Asahi begins research on the SLR camera.
  7. 1948

    1948 Jupiter binoculars

    Asahi introduces Jupiter, micron-type binoculars, featuring an impressive lens coating technique.
  8. 1950

    1950 Japanese Photography

    The Japanese photography industry begins its return to the vigorous level of the early 1940s and emerges as a major exporter.
  9. 1952

    1952 Asahiflex I

    Asahi pioneers single-lens reflex (SLR) camera development with the Asahiflex I camera, the first Japanese 35mm SLR camera. This camera features a cloth curtain focal plane shutter, shutter speeds of 1/20 to 1/500 sec. and bulb setting.

  10. 1954

    1954 Asahiflex IIB

    PENTAX introduces the Asahiflex IIB, featuring the world's first instant return mirror system. This exclusive PENTAX innovation solves the problem of mirror blackout—at the time, the principal drawback of SLR cameras, and thus paving the way for major progress in SLR development.

  11. 1956

    1956 Photokina trade show

    Asahi participates in the European Photokina trade show for the first time.
  12. 1957

    1957 Pentaprisma

    The Asahi PENTAX model stuns the world with its incredible advances in design. This camera marks the first time a pentaprism has been utilized in the viewfinder of a PENTAX single-lens reflex (SLR) camera, which in effect introduces the concept of eye-level viewing. It’s the first camera to be marketed under the name PENTAX, and is enthusiastically received for its upright and laterally correct viewfinder image
    Asahi participates in the European Photokina trade show for the first time.

  13. 1958

    1958 K

    The PENTAX K, with semi-automatic diaphragm and micro-prism viewfinder is introduced. The model name uses the letter "K" for "King" as in "King of the SLRs." It also sports a 1/1000 s shutter speed time for the first time on a PENTAX camera, hence K can also be seen as the symbol for 1000.
  14. 1958

    1958 Hello U.S.

    Products sold under the PENTAX trade name become available in the United States. The trade name PENTAX is derived from the words "Pentaprism" and "Reflex."
  15. 1959

    1959 H2

    PENTAX introduces its first mass-produced, assembly line camera—the PENTAX H2, later known in several markets as the S2.
  16. 1960

    1960 PENTAX S3

    The PENTAX S3 (H3 in USA) is released. It sports a non-rotating shutter dial, micro-prism focusing, and a fully automatic diaphragm.
  17. 1962

    1962 S3V

    The PENTAX S3V camera, featuring a clip-on exposure meter (the first on a Japanese camera) and a self-timer, is released. PENTAX also unveils its sister camera, the S1A, which includes an auto diaphragm and automatic resetting film counter.
  18. 1964

    1964 Spotmatic

    The PENTAX Spotmatic is introduced on occasion of Tokyo Olympic Games. It was refined in all respects upon the previous models and featured the world's first stop-down TTL (Through-The-Lens) exposure meter and a streamlined design. It quickly became the world's favorite SLR (sales figures were higher than those for any previous or coeval SLR) and inspiring countless next competitor models.
  19. 1966

    1966 Good Design Product

    The PENTAX Spotmatic is awarded the "1966 Good Design Product" from the Japanese Ministry of International Trade and Industry.
  20. 1966

    1966 Good Design Award

    The PENTAX Spotmatic Motor Drive wins the "German Good Design of the Year Award," the first such award ever given to a Japanese product. The mechanism enables 250 continuous frames with automatic timer and wireless remote control operation and has greater body durability.
  21. 1966

    1966 Nocta

    PENTAX releases the Nocta, which features an innovative infrared SLR system enabling focusing, identification and photography in total darkness.
  22. 1966

    1966 1 million SLRs!

    After only 14 years of manufacturing, PENTAX produces its one millionth 35mm SLR camera.
  23. 1968

    1968 Spotmatic SL

    PENTAX releases the budgert model Spotmatic SL. In order to lower its price, it offered an optional clip-on SL meter in place of the TTL exposure meter of the Spotmatic.
  24. 1969

    1969 Happy 50th Anniversary

    PENTAX's parent company, Asahi Optical Co., Ltd. celebrates its 50th anniversary.
  25. 1969

    1969 Pentax 6x7

    The PENTAX 6x7 medium-format professional camera is introduced. A medium format camera offering high quality results, it incorporates many of the conveniences and handling qualities of a 35mm SLR. It can take ten or twenty 6 x 7 cm format pictures.

  26. 1969

    1969 2 million SLRs!

    Asahi's two millionth SLR camera rolls off the line.
  27. 1971

    1971 Spotmatic SP500

    PENTAX releases the Spotmatic SP500, a budget model replacing the SL.
  28. 1971

    1971 Super-Multi Coating (SMC)

    PENTAX unveils its Super-Multi Coating (SMC) system for the Asahi Optical Takumar lens series, an important breakthrough in 35mm SLR camera optics. Asahi Optical's unique SMC system plays an innovative role in reducing lens flare and ghost images and producing bright, crisp photographs.

  29. 1971

    1971 ES

    PENTAX introduces the ES single-lens reflex camera (SLR), the world's first SLR camera with a through-the-lens (TTL) aperture-priority automatic exposure (AE) control. Using aperture priority, the stepless electronically controlled shutter responds to the amount of light and chooses the appropriate shutter speed.
  30. 1971

    1971 Spotmatic II

    PENTAX releases the Spotmatic II, featuring the Spotmatic body with a hot shoe on top of the pentaprism.
  31. 1971

    1971 3 million SLRs!

    Asahi Optical produces its three millionth SLR camera.
  32. 1973

    1973 ES II

    The PENTAX ES II, an advanced model of the ES, is released. The ES II sports improved performance by using integrated circuits, extending the slowest shutter speed range to eight seconds, and adding an eyepiece shutter and exposure compensation.
  33. 1973

    1973 Spotmatic F

    PENTAX introduces the Spotmatic F SLR camera, featuring a new open aperture TTL light measuring system developed from the Spotmatic.
  34. 1974

    1974 SP1000

    PENTAX debuts another economy version of the Spotmatic. The PENTAX SP1000 replaces the SP500.
  35. 1975

    1975 K-Serie

    The PENTAX K series is introduced, featuring bayonet-lens mounts. The series includes the K2 with fully automatic exposure, the KX with a needle-matching indicator for the TTL light measuring system, and the KM, with a TTL light measuring system and a simplified viewfinder compared to the KX.
  36. 1976

    1976 ME

    PENTAX unveils the ME, the first camera to eliminate manual shutter speed control which, at the time, is a revolutionary concept.
  37. 1976

    1976 Pentax K1000

    PENTAX releases the K1000 overseas. The camera features a horizontal-run cloth shutter and "center-the-needle" exposure control and goes on to become one of the most popular cameras for student photographers. 

  38. 1976

    1976 MX

    PENTAX introduces the MX SLR camera, the world's smallest and lightest SLR camera.
  39. 1976

    1976 5 Million SLRs!

    Asahi Optical, PENTAX’s parent manufacturing firm in Japan, produces its five millionth single-lens reflex (SLR) camera.
  40. 1977

    1977 Direct distribution in U.S.A.

    PENTAX Corporation begins distributing its own cameras, surveying instruments and specialized optics in the U.S. Previously, PENTAX products had been distributed through Honeywell Corporation on U.S. market.
  41. 1978

    1978 Auto 110

    PENTAX introduces the Auto 110 camera, the world's first and only 110 pocket SLR with interchangeable lenses and a complete choice of accessories.
  42. 1979

    1979 Hello Colorado

    PENTAX Corporation moves to a 90,000-square-foot facility in Englewood, Colorado
  43. 1979

    1979 ME Super

    PENTAX releases the ME Super, the world's first camera to feature push-button shutter speed control.
  44. 1980

    1980 Happy 60th Anniversary

    PENTAX releases the LX (the Roman numeral for 60) in commemoration of Asahi Optical's 60th anniversary. The 35mm professional camera attracts a great deal of attention for its interchangeable viewfinder, weather-resistance, direct metering automatic exposure control, and titanium horizontal-run shutter.

  45. 1981

    1981 10 Million SLRs!

    PENTAX is the first camera manufacturer to produce 10 million SLR cameras.
  46. 1981

    1981 ME-F

    PENTAX introduces the ME-F, the world's first TTL SLR Autofocus camera. It will be a full decade before Autofocus becomes a widely accepted feature in the marketplace.
  47. 1982

    1982 PC35AF (Sport 35)

    PENTAX introduces its first 35mm non-SLR camera, the PC35AF (Sport 235 in USA). Featuring Autofocus, automatic exposure, and a stylish design, the PC35AF quickly becomes a top-selling model in this fast-growing category.

  48. 1982

    1982 MG

    The PENTAX MG is released. Its lightweight design makes it particularly attractive for photographers who demand fast handling, easy carrying and high quality results without a costly price tag.
  49. 1983

    1983 Super A

    PENTAX introduces the PENTAX Super A, the first in a series of programmed cameras with six modes or six ways to shoot: programmed, aperture priority, shutter priority, metered manual, programmed auto flash and TTL auto flash. The Super A serves as a bridge between conventional mechanical cameras and today's high-tech models. Later in the year, PENTAX designs a new motor drive system for the Super A called Motor Drive A. It features dual shutter releases for horizontal and vertical camera positions and single frame or continuous operation.

  50. 1983

    1983 Auto 110 Super

    PENTAX introduces the Auto 110 Super, which makes focusing quick and easy with any of six accessory lenses.
  51. 1984

    1984 European Camera of the Year

    The innovative PENTAX Super A wins the "European Camera of the Year 1983-84" by the European Imaging and Sound Association (EISA) for its technological perfection.
  52. 1984

    1984 Pentax 645

    PENTAX produces the world's first multi-mode medium format camera, the PENTAX 645. Incorporating the most up-to-date SLR technology and with a compact design, the PENTAX 645 with its 6x4.5cm of image area offers seven exposure modes.
  53. 1984

    1984 Awards for the Pentax 645

    The 645 receives the "1984 'G' Mark Award for Good Design" from the Japanese Ministry of International Trade and Industry and is named "Professional Camera of the Year 1985" by Camera Weekly, a leading photographic magazine in the United Kingdom.

  54. 1984

    1984 PC35AF-M

    PENTAX introduces its second leaf-shutter sport model, the PC35AF-M (Super Sport in USA). It’s the world's first non–SLR camera to incorporate the DX film sensing system. The PC35AF-M receives the "1984 'G' Mark Award for Good Design" from the Japanese Ministry of International Trade and Industry.
  55. 1984

    1984 Program A

    PENTAX introduces the Program A, the second camera in the PENTAX Program series. The Program A uses the same system of lenses and accessories as the Super A. Four exposure modes are available: programmed automatic, aperture priority automatic, coupled metered manual and programmed automatic flash.
  56. 1985

    1985 PENTAX 67 Honored

    The PENTAX 67 wins "Special Prize in '85 Long-life Design Selection" in Japan.
  57. 1985

    1985 Compact Camera of the Year

    The PC35AF-M is named "Compact Camera of the Year 1985" by Camera Weekly, a leading photographic magazine in the United Kingdom.
  58. 1985

    1985 A3

    PENTAX introduces the A3, a fully automatic SLR, the world's first 35mm SLR camera to utilize the DX film sensing system.
  59. 1986

    1986 Pentax Zoom 70

    Pentax introduces the first compact camera Zoom 70. The Zoom 70 was nominated "Camera of the year in 1987-1988" in Europe.
  60. 1987

    1987 Zoom 70S Wins Two Awards

    The Zoom 70S is named "Best Compact Camera in Europe 1987-88" by the Technical Image Press Association (TIPA) and "European Compact Camera of the Year 1987-88" by the European Imaging and Sound Association (EISA).
  61. 1987

    1987 SF-X

    PENTAX markets its second Autofocus 35mm SLR, the PENTAX SF-X. It not only offers top-class AF accuracy and speed, but also it is the world's first AF SLR with built-in auto flash.
  62. 1987

    1987 SF-7

    The PENTAX SF-7, an easy to use Autofocus 35mm SLR with retractable TTL auto, is introduced.
  63. 1988

    1988 PENTAX P30N

    The PENTAX P30N, an AE model for general consumers, hits the shelves with a manual exposure control function, lever winding mechanism, and aperture-priority.
  64. 1988

    1988 SF-7 Honored

    The SF-7 wins the "Design Selection 1989" award in West Germany.
  65. 1990

    1990 Pentax Zoom 105 Super

    Experienced amateurs rave about the new Zoom 105 Super, a multi-functional camera with an LCD guide panel and high magnification zoom lens which provides about three times the magnification with a 38mm-105mm lens.

  66. 1990

    1990 European Compact Camera of the Year

    The Zoom 105 Super is named the "European Compact Camera of the Year 1990-91" by the European Imaging and Sound Association (EISA) and "Best Compact Camera in Europe 1990-91" by the Technical Image Press Association (TIPA).

  67. 1991

    1991 Zoom 90 WR

    The Zoom 90 WR is the world’s first weather-resistant (JIS Class 5) zoom compact camera.
  68. 1991

    1991 Z-10

    The smaller and lighter Z-10 with Intelligent Power Zoom is introduced.
  69. 1991

    1991 Z-10 awarded

    The PENTAX Z-10 becomes a favorite of newcomers to SLR photography and is named a "1991 Good Design Product" by the Japanese Ministry of International Trade and Industry.
  70. 1991

    1991 Z-1

    In addition to its Intelligent Power Zoom, the Z-1 employs epoch-making Hyper-Program and Hyper-Manual exposure controls. This is the top-of-the-line AF SLR in the PZ series with the most advanced mechanism: 1/8000 and 1/250 flash synch shutter speeds.
  71. 1992

    1992 Camera Grand Prix

    The PENTAX Z-1 is selected the winner of the Camera Press Club of Japan's prestigious "Camera Grand Prix 1992" award.
  72. 1992

    1992 Z-20

    The user-friendly PENTAX Z-20 is released, featuring five picture modes and unique "learning functions."
  73. 1992

    1992 Espio

    PENTAX introduces the world's smallest and lightest camera, the PENTAX Espio, with a 35mm-70mm 2x zoom lens.

  74. 1992

    1991 Zoom 90 WR awarded

    The first Pentax waterproof camera Zoom 90 WR is nominated "Compact Camera of the year in 1992-1993" in Europe.

  75. 1993

    1993 Pentax Espio 115

    The Pentax Espio 115 is the first Zoom compact camera with optical 3x zoom (38-115mm).
  76. 1993

    1993 Camera Grand Prix

    The Espio 115 is the sole photographic product to win the prestigious Camera Press Club of Japan's "Camera Grand Prix 1993." It is also named one of the five Nikkei Industrial Newspaper Award Winners.
  77. 1993

    1994 European Compact Camera of the Year

    The Espio 115 is named the "European Compact Camera of the Year 1993-94" by the European Imaging and Sound Association (EISA), and "Best Compact Camera in Europe 1993-94" by the Technical Image Press Association (TIPA).

  78. 1994

    1994 Pentax Espio Mini

    PENTAX releases its smallest camera ever produced, the PENTAX Espio Mini. Featuring an extremely sharp 38-115mm zoom lens with high precision autofocus, this palm-sized compact delivers true high-precision performance.
  79. 1994

    1994 Australian Camera of the Year

    The Z-20 is awarded the "Australian Camera of the Year 1993-94" by Australian Camera Magazine.
  80. 1994

    1994 Happy 75th Anniversary

    PENTAX celebrates the 75th anniversary of its parent company, Asahi Optical Co., Ltd., by introducing two special edition cameras, the Espio 115SE and the Z-1SE.

  81. 1994

    1994 10.000.000 Compact zoom cameras

    PENTAX ships its 10 millionth compact zoom camera.

  82. 1995

    1995 Espio 738

    The small and stylish PENTAX Espio 738 is released, featuring a 38mm-70mm power zoom lens that produces clear, sharp photographs.

  83. 1995


    The PENTAX Z-1P is introduced as an improved version of the Z-1, the flagship of the PENTAX SLR line.

  84. 1995


    The PENTAX MZ-5 is introduced as as the smallest AF SLR, with a classic and intuitive user interface.

  85. 1996

    SLR Camera of the Year

    The PENTAX Z-1P is selected "SLR Camera of the Year 1995-96" by Camera Weekly, a leading photographic magazine in the United Kingdom.

  86. 1996

    Pentax Espio 115M

    The Pentax Espio 115M is the worldwide smallest compact zoom camera.

  87. 1996

    MZ-5 Wins Multiple Awards

    The MZ-5 becomes a quadruple award winner: "European Camera of the Year 1996-97" from European Imaging and Sound Association (EISA); "Best SLR Camera of the Year 1996-97" from Technical Image Press Association (TIPA); "Australian SLR Camera of the Year 1996-97" from Australian Camera, one of Australia's most prestigious photographic and video magazines; and "South African Photo Camera of the Year 1996".

  88. 1996

    Espio 115M - Best Compact Camera of the Year

    The Espio 115M is named the "Best Compact Camera of the Year 1996-97" by Technical Imae Press Association (TIPA).

  89. 1996

    Espio 115M Gold

    PENTAX announces that it will release the PENTAX Espio 115M Gold to celebrate the original Espio 115M's winning "The Best Compact Camera of the Year 1996-97" from the Technical Image Press Association (TIPA). The attractive champagne-colored version of the popular Espio 115M retains all the attractive features and outstanding optical performance of the original Espio 115M, while offering a new, distinctive look.

  90. 1996


    PENTAX debuts the PENTAX EI-C90—a compact, lightweight digital still camera for the multimedia age. Designed primarily as an image input device for personal computers, it offers high-quality images, a highly portable body and compatibility with standard PC cards. 

  91. 1996

    Espio 160

    With an amazing 38mm-160mm zoom lens, the Espio 160 camera is introduced, offering an unparalleled 4.2x zoom ratio, making it the world's longest zoom lens on a compact camera.

  92. 1997

    PENTAX 645N

    PENTAX introduces the world's first autofocus medium format SLR camera, the PENTAX 645N. This camera (with interchangeable lenses) combines the proud tradition and technological excellence of the 645 with a host of new features, including a high-precision autofocus system, to make it even more maneuverable and responsive in the field.

  93. 1997

    PENTAX efina

    PENTAX launches its first Advanced Photo System (APS) zoom compact camera, the PENTAX efina.

  94. 1998

    PENTAX Espio 200

    The PENTAX Espio 200 is introduced.

  95. 1998

    PENTAX Best Professional Product in Europe

    The PENTAX 645N is named "Best Professional Product in Europe 1998-99" by the Technical Image Press Association (TIPA) and "European Professional Camera of the Year 1998-99" by the European Imaging and Sound Association (EISA). It also wins the Camera Press Club of Japan's "Camera Grand Prix 1998," the first time a medium format camera has won this award.

  96. 1998

    PENTAX ZX-5N - SLR Camera of the Year

    The ZX-5N is selected as "1998 SLR Camera of the Year" and "1998 Camera of the Year" at the Amateur Photographer Awards for Amateur Photographer, a leading British photography magazine.

  97. 1998


    The PENTAX 67II, the proud successor of the legendary PENTAX 67 medium format SLR debuts. The design changes facilitate speed of operation and ease of handling and offer greatly improved performance, maneuverability, reliability and exposure automation, while retaining maximum compatibility with the current 67 system lenses and accessories.

  98. 1998

    "Best 35mm Compact Camera..." - PENTAX Espio 200

    The PENTAX Espio 200 is named by the Technical Image Press Association (TIPA) as "Best 35mm Compact Camera in Europe 1998-99."

  99. 1999

    PENTAX 645N Honored

    The PENTAX 645N wins German Magazine's Marketing and Innovation Award, one of the oldest and best-known awards in Germany’s photo industry.

  100. 1999

    Steve Irwin

    Steve Irwin, host of the Animal Planet series “The Crocodile Hunter,” becomes the spokesperson for PENTAX's Espio line of point-and-shoot cameras.

  101. 1999

    PENTAX efina T

    PENTAX Corporation introduces the fashionable efina T for the new millennium. The efina T is one of the smallest APS cameras equipped with a 3x zoom lens on the market.

  102. 1999

    Asahi Optical Co., Ltd. 80th Anniversary

    Asahi Optical Co., Ltd., PENTAX Corporation's parent company, celebrates its 80th Anniversary.

  103. 2000

    PENTAX Espio 120Mi - Compact Camera of the Year

    The PENTAX Espio 120Mi is named the "Compact Camera of the Year 00-01" by Australian Camera, Australia's most prestigious photographic magazine. The Espio 120Mi is the seventh PENTAX camera to receive the magazine's Camera of the Year award, and the fourth to win it in the compact camera category.

  104. 2000

    PENTAX Espio 928M

    The Espio 928M compact zoom is introduced as one of the few compact zoom cameras on the market offering a 28mm wide angle.

  105. 2001

    PENTAX Espio 120SW - "Best 35mm Compact Camera..."

    The Espio 120SW is selected as the "Best 35mm Compact Camera in Europe 2001-2002" by the Technical Image Press Association (TIPA).

  106. 2001

    PENTAX Espio 170SL - Australian Compact Camera of the Year

    The Espio 170SL is named the "Australian Compact Camera of the Year 2001-2002" by Australian Camera.

  107. 2001

    2001 Good Design Award

    Seven PENTAX products receive the "2001 Good Design Award" sponsored by Japan Industrial Design Foundation: Optio330 (Digital Still Camera), MZ-S (35mm SLR Camera), Espio 120SW (35mm Zoom Compact Camera), Espio 170SL (35mm Zoom Compact Camera), SMCP-FA 31mm F1.8 AL Limited (35mm SLR Lens), FB-7 Lite and FB-9 Lite (Binocular).

  108. 2001

    Optio 430

    PENTAX introduces the Optio 430 digital camera which, at the time, is the world's smallest, lightest compact digital camera in its class. The innovative and stylish Optio 330 also makes its debut, as the smallest and lightest digital camera on the market in the 3 megapixel CCD, 3X optical zoom lens category.

  109. 2001

    MZ-S professional 35mm

    PENTAX introduces the long-awaited MZ-S professional 35mm autofocus SLR camera. Heralded as the new flagship model of the popular ZX/MZ SLR series lineup, the MZ-S features a wide range of innovative features for advanced photography, including a user-friendly "Hyper Operation" system, a six-point AF system and a top shutter speed of 1/6000 second.

  110. 2002

    DigiBino DB

    PENTAX introduces the world's first digital camera binocular, the DigiBino DB. Ideal for birdwatchers, outdoorsman and sports fans, the DigiBino DB is equipped with an LCD monitor, allowing users to view distant /images/about-us/timeline clearly with 7X magnification and high-level digital precision.

  111. 2003

    PENTAX relocates to Golden, CO

    PENTAX U.S.A., Inc. located in Englewood, Colorado and PENTAX Technologies located in Broomfield, Colorado merge and relocate to Golden, Colorado. The company is renamed PENTAX Imaging Company, a division of PENTAX of America, Inc.

  112. 2003


    The Optio33WR, a Class 7 water-resistant digital camera, is the first dunkable digital from PENTAX.

  113. 2003

    *ist D

    PENTAX introduces the long-anticipated, lens interchangeable, digital SLR—the *ist D digital SLR camera. With the clarity of 6.1 effective megapixels, a pentaprism viewfinder, and a 1.8 inch LCD monitor, the *ist D features one of the world's smallest, lightest camera bodies in the digital SLR category.

  114. 2003

    *ist 35mm Auto Focus

    The *ist 35mm Auto Focus camera, one of the world's smallest in the Auto Focus SLR category, is introduced, and promptly wins a Professional Photographer Magazine Hot1 Award.

  115. 2003

    Optio S

    PENTAX introduces the Optio S, one of the world's smallest 3.2 megapixel digital cameras at the Consumer Electronics Show (CES). The camera is recognized as a BEST OF CES finalist for innovation and design. The Optio S goes on to win a host of prestigious awards, including a DigIt Magazine DigIt Award, an American Photo Magazine Editor's Choice, Shutterbug Best of Show, Stuff Magazine Top Ten Greatest, Presentation Magazine’s 2003 Standing Ovation, and LAPTOP Magazine 2003 Award.

  116. 2004


    PENTAX upgrades the popular Class 7 water-resistant digital camera with a 4 megapixel version, the PENTAX Optio43WR.

  117. 2004

    HOT1 Awa

    PENTAX receives a HOT1 Award from Professional Photographer Magazine for two DA digital lenses—the DA 16-45mm and the DA 14mm.

  118. 2005


    The OptioWP receives a DIGITAL MAN award from Esquire Magazine, while the *ist DS is acknowledged by PC Magazine as a LAST GADGET STANDING finalist.

  119. 2005


    The PENTAX K10D wins several prestigious international awards, including TIPA, American Photo Magazine Editor's Choice, Camera Grand Prix, Consumer Electronics Association Innovations, MacLife Editors' Choice and EISA Best Product (camera).

  120. 2006


    The entry-level K100D digital SLR is introduced, followed by the K10D with 10 megapixels, body-based Shake Reduction image stabilization, a PRIME engine processor, and a weather-resistant body.

  121. 2007

    K100D Super

    Innovative technology from the K10D, such as Shake Reduction, dust removal, and lens compatibility, is incorporated into the affordable PENTAX K100D Super.

  122. 2007

    Pentax K10D

    The Pentax K10D manages a Hattrick and wins not only the TIPA Award in the category "Best D-SLR Expert, the "Camera Grand Prix 2007" in Japan, but also gets the title "EISA European Camera of the Year 2007-2008".

  123. 2008


    OUTDOOR LIFE magazine awards the amazing PENTAX DCF LV 9x28 binoculars with both the 2008 EDITOR'S CHOICE and a 2008 GREAT BUY award.

  124. 2008

    PENTAXPhoto wins a PEOPLE'S VOICE WEBBY AWARD for Best Use of Photography in a Web site.

  125. 2008

    The PENTAX Pro Program

    With a substantive digital SLR line of bodies, lenses, and flash units, PENTAX introduces the PENTAX Pro Program with benefits including equipment loans and expedited repairs and the PENTAX Student Program with rebates on select products.

  126. 2008

    HOYA Corporation

    On March 31, 2008, PENTAX Corporation is officially renamed HOYA Corporation. In a letter to customers, tucked in every shipped product, the following message is provided: "We will continue to market a fine line of products under the familiar PENTAX brand to satisfy your demands and requirements. We thank you for your continued support and patronage to HOYA CORPORATION and our PENTAX-brand products."

  127. 2008


    PENTAX rolls out the latest K series digital SLR—the PENTAX K2000. The ideal entry-level SLR, the K2000 features numerous technological advancements and ships in a special kit with lens and flash that will grow with the expanding ranks of budding digital SLR users. The limited-edition, white PENTAX K2000 DSLR system with a double zoom kit is also announced. The new camera body and both lenses* feature a brilliant white color with black trim.

  128. 2008

    K-20D, K-200D, Optio W60 und K-m White

    PENTAX unveils the K200D. With a dustproof and weather-resistant body, the K200D is an easy-to-operate, 10 megapixel DSLR with advanced features. PENTAX also introduces the K20D, a dustproof, weather-resistant, 14 megapixel DSLR with Shake Reduction.

    The Optio W60, an adventure-friendly, 10 megapixel, waterproof compact, is released just in time for summer.

  129. 2009

    Pentax K-7

    PENTAX releases the amazing K-7, our first DSLR with HD Movie Capture. Fast, durable and lightweight, the 14.6 megapixel K-7 is one of the smallest DSLRs in its class, and the most powerful PENTAX ever built.

  130. 2009

    Pentax X70

    PENTAX releases the X70 Megazoom digital camera, featuring a high magnification 24X optical zoom lens with wide-angle to super-telephoto coverage in a portable, compact and lightweight body. With 12 megapixels, SLR-like styling and flexible exposure modes, the X70 is a true bridge between compact digital cameras and digital SLRs.

  131. 2009

    Optio W80 and Optio WS80

    PENTAX introduces two new waterproof compacts, the Optio W80 and Optio WS80. Palm-sized and built for adventure, both cameras can withstand rain, snow, sand and spills, and take extraordinary underwater photos and video.

  132. 2009


    PENTAX redefines the entry-level digital SLR category with the all-new K-x. The K-x offers high-end features like Live View, HD video and lightning-fast speed, and comes in black, white, and limited-edition red or navy.

  133. 2010

    OPTIO W90

    PENTAX shakes up the waterproof digital category with the adventure proof Optio W90. Shockproof, coldproof, and dustproof to new extremes, this award winning compact features inventive LED lens lighting for macro photography and an eye-catching design and carabiner strap.

  134. 2010


    PENTAX Sport Optics enters the electronic age with the introduction of the world’s first electronic rifle scope – the PENTAX ULTIMATE ZOOM ™ Rifle Scope. This new member of the extensive line of PENTAX precision rifle scopes features a built-in battery-powered, low-noise zooming motor that is activated by the touch of a button.

  135. 2010


    This powerful DSLR with advanced features like 12.4 Megapixels, HD video, a 3-inch LCD display and a 6FPS framerate carries on the new tradition of DSLR color choices of basic black, classy white and PENTAX and competes with higher-end DSLRs but looks great doing it.

  136. 2010


    PENTAX speaks to advanced photo enthusiasts like never before with the compact, rugged K-5. This DSLR features an amazing 16.3 megapixel CMOS sensor, ISO from 80-51200, 7 FPS framerate and 1080p HD video at 25 FPS, all housed in a compact, weather-resistant body with shake reduction.

  137. 2010

    Optio W90

    The Optio W90 wins OUTSIDE Magazine GEAR OF THE YEAR award.

  138. 2010


    Long anticipated yet ahead of its time, PENTAX finishes out the year by delivering our first 645D digital medium format with 40 megapixels and all of the features pros could hope for at a price that was well worth the wait.

  139. 2011

    Optio WG-1

    PENTAX unveils the 12th generation Optio adventure cameras. The Optio WG-1 and the Optio WG-1 GPS take adventure photography to new heights (and depths) with a 14 megapixel sensor, waterproof to 33 feet, shockproof to 5 feet and crushproof construction. The Digital Microscope mode offers five LEDs for excellent macro lighting and a detachable macro stand for steadier capture. Now available with GPS functionality, the WG-1 GPS proves you really were there.

  140. 2011


    PENTAX introduces the world’s smallest and lightest interchangeable lens camera (ILC), the PENTAX Q. The Q offers the versatility and precision of an advanced DSLR in a body that is significantly smaller than every other digital ILC body available on the market today.

  141. 2011

    PENTAX Imaging Systems transferred to RICOH

    Hoya Corporation announces an agreement to transfer PENTAX Imaging Systems to RICOH

  142. 2011

    645D Wins Camera of the Year

    PENTAX 645D Medium-format Digital SLR Camera Wins "Camera of the Year" at Camera GP Japan 2011 Awards and is deemed Best DSLR Professional by TIPA 2011.

  143. 2011

    PENTAX and RICOH launch a new company.

    Ricoh Company, Ltd. announces the establishment of PENTAX RICOH IMAGING COMPANY, LTD. on October 1, 2011.

  144. 2012

    Optio VS20

    Optio VS20
  145. 2012


    PENTAX RICOH IMAGING  introduces the Marc Newson designed PENTAX K-01 interchangeable lens camera (ILC). The new PENTAX K-01 is another bold effort from the manufacturer that is known for pushing camera size, color, durability, and now, design, to the limit.

  146. 2012

    Optio WG-2 / WG-2 GPS

    PENTAX RICOH IMAGING  just pushed the PENTAX WG adventure camera series to the edge for the 13th time with the introduction of the PENTAX Optio WG-2 and PENTAX Optio WG-2 GPS digital compact cameras.

  147. 2012


    PENTAX RICOH IMAGING today announces the introduction of its new weather and dust resistant digital SLR camera – the PENTAX K-30.

  148. 2013

    K-5 II & K-5 IIs

    PENTAX RICOH IMAGING announces the introduction of its PENTAX K-5 II and K-5 IIs flagship digital SLR cameras.

  149. 2013

    HD PENTAX DA 560mm F5.6 ED AW

    PENTAX RICOH IMAGING announces the HD PENTAX DA 560 mm F5.6 ED AW designed specifically for use with all K-mount camera bodies.

  150. 2013


    Leveraging its long-standing and comprehensive expertise in the waterproof category, PENTAX RICOH IMAGING (PENTAX) has introduced the 15th generation in its adventureproof line-up of point and shoot cameras, the WG-3.

  151. 2013


    PENTAX RICOH IMAGING today announced the RICOH GR, an ideal blend of image quality, camera size and price; setting a new benchmark for the advanced compact camera category.

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