The PENTAX K-01 lens-interchangeable digital camera, designed by world-renowned industrial designer Marc Newson and launched in March 2012, has been selected a Product Design 2012 winner at the prestigious Red Dot Design Award in Germany.
Sponsored by Nordrhein Westfalen Design Center in Germany, the Red Dot Design Award is one of the world’s most prestigious design awards. Each year, products launched on the market over the previous two years are judged by nine different criteria, including degree of innovation, functionality, ergonomics, durability and ecological compatibility. This year, the PENTAX K-01 was selected from 4,515 applications submitted from 58 countries as one of the Product Design winners.
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